We Manage & MarketSafari Lodges
Grow your bookings, brand, and guest satisfaction without the stress of managing it all yourself. Expert solutions tailored for Africa's finest properties.
About Shuri Management
Dedicated to elevating safari lodge experiences across Africa through expert management and marketing solutions tailored for the luxury hospitality sector.
Our Mission
"To build Africa's most talked-about, most profitable safari lodges by combining smart operations, bold marketing, and unforgettable guest experiences while protecting nature and uplifting local communities."
African Wilderness & Luxury
The perfect balance we help our clients achieve
Our Story
Shuri Management was founded by a team of safari lodge veterans who recognized the need for comprehensive, integrated management and marketing solutions specifically designed for luxury African lodges.
After decades of combined experience running premier safari destinations across the continent, we intimately understand the unique challenges that lodge owners face — from seasonal occupancy fluctuations to the complexities of providing exceptional guest experiences in remote, pristine wilderness locations.
Today, we apply our expertise to help lodge owners not just survive but thrive in an increasingly competitive market. We focus on sustainable growth strategies that respect both the delicate ecosystems and local communities while creating unforgettable, authentic experiences for guests.
Our approach is guided by four core principles:
- Deep industry expertise - Decades of hands-on safari lodge management experience
- Authentic experiences - Creating genuine connections between guests and Africa's natural wonders
- Sustainable growth - Balancing profitability with conservation and community support
- Digital innovation - Leveraging technology to enhance both operations and marketing
Core Competencies
Lodge Management
30+ yearsProperty operations, staff supervision, financial management, and guest relations
Safari Guiding
20+ yearsWildlife expertise, guest safety, storytelling, and educational programming
Digital Marketing
10+ yearsSocial media, SEO, content creation, and targeted advertising for luxury properties
Staff Training
8+ yearsService standards, hospitality training, and professional development programs
Services & Solutions
Everything it takes to keep your lodge running smoothly—behind the scenes and on the ground—while maximizing bookings and guest satisfaction.
Lodge Operations
Everything you need to run your lodge's day-to-day operations smoothly and efficiently.
Our Services:
Daily Lodge Management
From housekeeping schedules to kitchen operations, we help you create smooth systems and plug in as needed.
Ready to transform your safari lodge?
Book a free 30-minute strategy call with our team to discuss your specific needs and how our services can help your property thrive in today's competitive safari market.
Join our network of growing safari properties
The SMG Difference
How We Stand Apart From Traditional Management Companies
Results-Based Pricing
Pay when you see actual performance improvements.
Traditional Approach:
Fixed monthly retainers regardless of results
SMG Approach:
Performance-based pricing tied to occupancy & revenue
All-in-One Solution
One team for all your management and marketing needs.
Traditional Approach:
Multiple vendors with fragmented communication
SMG Approach:
Single point of contact for operations, marketing & more
Safari-Specific Expertise
Specialists who understand the unique safari industry.
Traditional Approach:
Generic hospitality consultants adapting to safari
SMG Approach:
Team with extensive on-the-ground safari experience
24/7 Responsive Support
Always available when you need us, regardless of time zone.
Traditional Approach:
Limited office hours support with delayed responses
SMG Approach:
Round-the-clock support from global team members
Results-Based Pricing
Pay when you see actual performance improvements.
Fixed monthly retainers regardless of results
Performance-based pricing tied to occupancy & revenue
All-in-One Solution
One team for all your management and marketing needs.
Multiple vendors with fragmented communication
Single point of contact for operations, marketing & more
Safari-Specific Expertise
Specialists who understand the unique safari industry.
Generic hospitality consultants adapting to safari
Team with extensive on-the-ground safari experience
24/7 Responsive Support
Always available when you need us, regardless of time zone.
Limited office hours support with delayed responses
Round-the-clock support from global team members
Additional Benefits
Tech-Enabled Solutions
Custom technology that works even in remote areas with limited connectivity
Conservation Integration
Strategies that balance commercial success with conservation efforts
Community Development
Programs that uplift surrounding communities while growing your business
"It takes a village to run a legendary lodge. We started the SMG Management Group to be that village for ambitious lodge owners."
Bavukile Vilane
Managing Director, SMG
Why Lodge Owners Choose SMG
Occupancy Focused
We know emptier lodges mean lost revenue that can never be recovered
Safari Specialists
Not generalists trying to adapt—we've lived and breathed safari for decades
Owner-Centered Approach
We work for you, not for commission-paying booking platforms
Transparent Reporting
Clear metrics and regular updates, no hidden numbers or surprise fees
Ready to experience the difference?
Book a free consultation with our team to discuss your lodge's specific needs and discover how our unique approach can transform your business.
Our Premier Safari Lodges
Discover our handpicked collection of luxury safari lodges, each offering a unique blend of comfort, adventure, and authentic African experiences.
Explore The Shuri Collection
Coming Soon...
Eastern Africa
Interested in our lodge management services?
Each lodge in our portfolio is selected for its exceptional quality, location, and commitment to sustainable tourism. We provide tailored management and marketing solutions to maximize occupancy and guest satisfaction.
Safari Management Expertise
Industry Leaders in Safari Operations & Guest Experience
Global Presence
Our Team
Our team and advisor network includes lodge managers, guides, hospitality consultants, and brand strategists who've helped shape some of the most iconic safari experiences on the continent.
We've led everything from guest operations and marketing to staff training, HR systems, guiding standards, and lodge redesigns, working with brands such as:
Now we bring that knowledge to lodges like yours so you don't just keep up, you set the new standard.
Ready to elevate your safari business?
Our consultants specialize in every aspect of safari lodge operations, from guest experience and staff training to marketing and revenue management.
Process
How It Works
Our process is simple, flexible, and built around you.
Just give us your name, email, and phone number so we know how to reach you.
We reach out to set up a quick call where we learn more about your lodge, your goals, and where you need support.
We create a proposal with the right mix of services and a tailored plan based on what you actually need.
We take over operations, media, marketing, or all of the above.
We track performance, give regular updates, and improve month by month so you can focus on guests, not graphs.
Share Your Contact Info
Just give us your name, email, and phone number so we know how to reach you.
Discovery Call
We reach out to set up a quick call where we learn more about your lodge, your goals, and where you need support.
Custom Growth Plan
We create a proposal with the right mix of services and a tailored plan based on what you actually need.
Execution & Support
We take over operations, media, marketing, or all of the above.
Growth You Can Measure
We track performance, give regular updates, and improve month by month so you can focus on guests, not graphs.
Safari Management Resources
Everything We've Learned Running Iconic Safari Properties
Steal the playbooks no one in the industry bothered to create—until now.
Want Custom Advice?
While our resources offer general best practices, our team can provide personalized guidance for your specific safari property needs.
Contact Us
Let's discuss how we can help your safari lodge thrive with tailored management solutions designed for your unique needs.
How Can We Help You?
Every safari lodge is unique. We'll tailor a solution specifically for your property.
Fast Response Time
We understand that lodge operations don't wait. Our team typically responds within 24 hours to all inquiries.
Office Hours
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